Digital Marketing Strategies, delivered

In a nutshell, digital marketing is marketing done “online”, such as on social media channels, email, search engines, and websites, to promote your products and services, engage and nurture key prospects, and deliver marketing goals.  They are omni-channel, multi-touch campaigns that work together across channels to meet marketing objectives including demand generation and brand awareness goals.  Digital marketing is also key to successful nurture strategies and ABM motions.

The strategy behind digital marketing starts with buyer personas and segmentation.  Britt can help you build out or refine your buyer personas and segmentation and couple it with a content strategy to deliver a successful digital marketing initiative.  With decades of experience in online advertising (across social media and search engines) and search engine optimization (SEO), Britt can also help you implement a robust pay-per-click (PPC) and SEO program to support your marketing efforts.

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DETAILS

Key steps and best practices in digital marketing:

  1. Define your goals:
    Clearly state what you want to achieve with your campaign, whether it's increasing website traffic, generating leads, boosting sales, or enhancing brand awareness. 

  2. Identify your target audience:
    Thoroughly understand your ideal customer, and build out personas that include demographics, interests, online behavior, and pain points to tailor your messaging effectively. 

  3. Competitor analysis:
    Research your competitors to identify their strengths and weaknesses, allowing you to differentiate your campaign and find potential opportunities. 

  4. Select communication channels:
    Choose the digital platforms most relevant to your target audience, such as social media, email marketing, search engine optimization (SEO), paid advertising. 

  5. Develop a content strategy:
    Create high-quality content that aligns with your audience's interests, needs, and stage in the buying cycle that could include blog posts, videos, infographics, and social media updates. 

  6. Optimize for SEO:
    Implement SEO techniques like relevant keywords, meta descriptions, and backlinks to improve your website's ranking in search engine results. 

  7. Create a campaign budget:
    Allocate funds for different aspects of your campaign, including content creation, and paid adverting. 

  8. Design compelling visuals:
    Use visually appealing graphics and imagery to capture attention and enhance your messaging. 

  9. Launch and monitor your campaign:
    Actively track key performance indicators (KPIs) like website traffic, lead generation, conversions, and social engagement to measure success and make adjustments as needed.  Track any KPIs for the individual channels, such as PPC or social media advertising metrics to help optimize budgets.

  10. Analyze and iterate:
    Regularly review campaign data to identify what's working well and areas for improvement, then adapt your strategy and budgets accordingly. 

Important considerations:

  • Mobile-friendliness:
    Ensure your website and content are optimized for mobile devices as most users access the internet through their smartphones. 

  • Call-to-action (CTA):
    Include clear CTAs within your content to guide users towards desired actions, like signing up for a webinar or a free trial. 

  • Personalization:
    Tailor your messaging to individual users based on their buyer persona and behavior to increase engagement. 

  • Brand consistency:
    Maintain a consistent brand identity across all digital channels to build recognition and trust. 
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