Marketing Programs and Campaigns that Deliver Results
Britt has decades of experience building inbound marketing programs that deliver demonstrable results for B2B companies of all sizes. She has earned the HubSpot Inbound Marketing Certification and is an expert in all of the latest techniques, technologies and best practices necessary to build, optimize, or retool inbound marketing programs to maximize results.
Inbound Marketing Services as a whole program or a la carte!
Inbound marketing is a business strategy that attracts customers by creating content and experiences that are relevant to their needs. Britt can help you design, implement, or remediate your inbound marketing program.
How it works
- 1. Create content
Inbound marketing involves creating content like articles, videos, blogs, and webinars that answer audience search queries. - 2. Use multiple channels
Inbound marketing uses a variety of channels, including social media, search engine optimization (SEO), and content marketing. - 3. Provide solutions
Inbound marketing provides solutions to the problems that your target audience is looking for. - 4. Build trust
Inbound marketing creates a customer experience that builds trust and makes customers feel like they aren't being "sold to". - 5. Delight customers
Inbound marketing aims to delight customers so they spread the word about your business through word of mouth.
Benefits of inbound marketing:
- Generate leads
- Create brand awareness
- Drive high-quality traffic
- Increase conversions
- Grow your target audience
- Improve your brand presence
Britt offers a complete inbound marketing service that can be delivered as a whole project or as select services depending on the needs of the business.
Email Marketing
Email marketing involves sending targeted messages to a specific audience, to build relationships, promote offerings, and drive engagement through personalized, relevant content.
Email marketing campaigns can be used in a multitude of ways, including:
- To drive registrations and attendance to events such as webinars or tradeshows
- As part of nurture cadences to nurture prospects through the marketing funnel
- Customer communications such as eNewsletters and product updates
- Offering prospects and customers valuable new content
- As part of Account-Based Marketing (ABM) campaigns
Persona Development
Persona development involves creating detailed profiles of your target audience segments, based on research and data, to better understand their needs, behaviors, and motivations, guiding more effective marketing strategies.
Content Marketing
Content marketing strategy creates and shares valuable, relevant content to attract and engage a target audience, driving brand awareness, trust, and customer loyalty while supporting business goals.
Content is the fuel that drives your marketing programs, particularly your inbound marketing and demand generation programs.
Digital Marketing
Digital marketing uses online channels like social media, email, search engines, and websites to promote products or services, engage audiences, and drive business growth through targeted strategies.
Lead Nurture Campaigns
Lead nurture campaigns are a powerful tool for businesses to build relationships with potential customers, guide them through the sales funnel, and ultimately increase conversions. By providing valuable content and personalized communication, lead nurture campaigns help to build trust and establish your brand as a trusted advisor. This, in turn, can lead to higher customer lifetime value and increased revenue.
Event Marketing
Event marketing services encompass a wide range of strategies and tactics designed to promote, plan, and execute successful events. These services can include:
- Event Planning & Management: This involves every aspect of event organization, from venue selection and logistics to budget management and on-site coordination.
- Event Marketing & Promotion: This focuses on generating buzz and attracting attendees through targeted marketing campaigns, social media promotion, and public relations.
- Event Sponsorship & Partnerships: This involves securing sponsorships and partnerships to fund events and increase brand visibility.
- Event Technology & Logistics: This includes managing event technology such as registration systems, ticketing platforms, and on-site Wi-Fi.
- Event Measurement & Analysis: This involves tracking event metrics, such as attendance, engagement, and ROI, to evaluate success and inform future events.
Social Media Marketing
Social media marketing involves the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It encompasses activities such as posting text and image updates, videos, and other content that sparks user engagement.
Marketing Operations
Marketing operations streamline and optimize marketing processes, manage technology, data, and performance analytics, ensuring efficient execution of campaigns and alignment with business goals for maximum effectiveness and ROI.
Persona Development
Persona development involves creating detailed profiles of your target audience segments, based on research and data, to better understand their needs, behaviors, and motivations, guiding more effective marketing strategies.