"Content is King" Has Never Been More True

Content marketing is a critical component of your overall marketing strategy.  The expression, “Content is King” accurately values how your content fuels of all your marketing programs, particularly inbound marketing and demand generation strategies.  This is why it is critical to make sure your content is well-thought through.  Content that is irrelevant or of low-perceived value by your audience will not only hinder your ability to meet goals, but will hurt your marketing in the long run.

Britt helps companies deliver content marketing strategies that deliver results.  From creating personas and content mapping, to creating original content, Britt can help your business evaluate and existing program to optimize or create a program from scratch.

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content marketing
BIG PICTURE

Content marketing strategy delivered

Content marketing creates and shares valuable, relevant content to attract and engage a target audience, driving brand awareness, trust, and customer loyalty while supporting business goals.

Content takes many forms, including (but not limited to): eBooks, webinars, videos, case studies, press releases, free trials, ROI calculators, product brochures, demos, social media posts, customer reviews, and blog posts. 

Successful content marketing programs start with well-defined buyer personas and a clear understanding of the marketing buyer's journey.  This ensures the creation and delivery of relevant, high-value content to your audience to ensure you meet marketing goals.

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DETAILS

Key steps to building a content marketing strategy

Here are some steps you can take to develop a content marketing strategy:

  1. Define goals and audience: Identify your target audience and business objectives. This should include creating or reviewing your buyer personas.

  2. Conduct an audit and build a content map: Review your existing content. Map the content by persona by stage in the buyer’s journey.

  3. Create a plan: Identify gaps in your content map and develop a written roadmap for your content. 

  4. Create content: Create high-quality, original content that's useful, educational, entertaining, or inspiring. Make sure your content is well-structured, error-free, and unique and relevant to your audience.

  5. Promote and distribute: Share your content through various channels, such as your website and social media.

  6. Measure and analyze: Track performance metrics to understand what's working and what's not. 
  7. Iterate and improve: Use the data you've collected to refine your strategy and create new content or iterate on existing content. 
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POWERFUL FEATURES

Content Marketing Best Practices

Here are some content marketing best practices to keep in mind:

  • Be consistent
    Publish content on a regular basis. Use a content calendar to plan and organize your posts. 

  • Use analytics
    Use analytics tools to measure and analyze your content's performance. This will help you avoid wasting time and money on content that isn't working. 

  • Personalize content
    Use social media platforms to target specific segments of your audience. 

  • Incorporate visuals
    Use images, graphics, and other visual elements to make your content more appealing. 

  • Use calls to action
    Include calls to action in your content to guide your audience to take a desired action. 

  • Offer exclusive content
    Provide exclusive content, such as early access, discounts, or premium content, to your subscribers or followers. 

  • Research keywords
    Research the keywords that people are searching for on search engines. This can help you generate new ideas for content and make sure your valuable content is found and shared. 

  • Select the right format
    Different content formats appeal to different audiences. For example, some audiences prefer YouTube videos, while others prefer blog posts. 

Reach out to learn more about how a content marketing strategy can help you meet and exceed your goals

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